Industry
Automative
Client
Stellantis & You UK
Timeline
Website platform, integrations & ongoing managed support
The Project
Stellantis & You UK operates more than 40 dealerships and service workshops across the UK, representing major automotive brands including Peugeot, Citroën, DS, Vauxhall, Fiat and Abarth.
Our relationship with its marketing team has developed over a number of years, with ongoing responsibility for improving and evolving the customer-facing website as campaigns, customer expectations and technical requirements change.
The Challenge
Keeping a major retail platform moving at the speed of automotive.
The automotive market changes quickly. New vehicle campaigns, offers and digital requirements can arrive at short notice, while the core website needs to remain reliable, intuitive and focused on converting visitors into customers.
Alongside day-to-day delivery, the platform also needs continuous technical development, new CMS functionality and integrations without disrupting the customer experience.
Our Approach
Working as an extension of the internal team.
Rather than treating each requirement as an isolated project, we work closely with Stellantis & You UK as an ongoing digital partner. Regular communication keeps priorities visible and allows design and development resource to respond to both planned roadmap work and fast-moving commercial needs.
For experience-led improvements, work can begin with analytics, heatmaps and A/B testing before moving into wireframes, prototypes and interface design.
The Solution
Continuous development across experience, content and integration.
Our work spans ongoing development of the main retail website, new CMS functionality, API integrations, landing pages, finance tools and customer-facing features. The wider partnership has also supported digital campaign assets when required.
Key features: Ongoing website development; CMS features; API integrations; UX/UI optimisation; landing pages; finance and customer tools; responsive delivery support
The Outcome
A platform that can keep evolving with the business.
The ongoing model gives Stellantis & You UK access to a team that already understands its platform, priorities and pace of delivery. Rather than repeatedly onboarding new suppliers, the relationship provides continuity across design, development and technical change.
The result is a customer-facing platform that can continue to evolve alongside campaigns, customer expectations and the wider automotive market.
Partnership
A partnership spanning
more than a decade
Stellantis & You UK is a strong example of the type of relationship Zenith is built around: long-term collaboration, continuous improvement and technology support that extends well beyond an initial launch.
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